←ALL REELS
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2016 — 2022
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Viral Social
CAMERA SLATE // DCI 4K • 120FPS RAW
[CINEMA CASE STUDY // VIRAL SOCIAL]

Celebrities & Brands

200M+ Views Digital Video Productions

Fifty Shades of Grey Viral Movie Campaign (10M+ Views)
FORMAT: 16:9 DCI/CODEC: PRORES 422 HQ/ACES LOG GRADE
[CLIENT / COLLABORATOR]Jamie Zhu, Jackson O'Doherty & Studio Brand Deals
[ROLE / CREDITS]Lead Video Producer & Director
[CAMERA & SENSORS]Sony A7S Series & Panasonic GH5 Run-and-Gun Setups
[OPTICS & GLASS]Compact Fast Primes & Run-and-Gun Wide Zooms
[TRACKING & RIGS]One-Handed Gimbals & Wireless Dual Microphones
[PERFORMANCE / REACH]200M+ Combined Views // 10M+ Single Campaign
[DIRECTOR'S DOSSIER]

THE VISION & ARCHITECTURE

Aviation precision combined with high-velocity motion cinematography and After Effects kinetic title sequences.

#Viral Video#Jamie Zhu#Jackson O'Doherty#Fifty Shades#200M Views#Guerrilla Directing
01.

THE BEGINNING (2016)

In 2016, a group of influencers and I teamed up to create a video that followed a current trend set in the University of New South Wales parking lot that aimed to attract a young audience and engagement. Using a makeshift platform set on an angle, familiar faces from social media and raw public reactions achieved massive traction.

02.

FIDGET SPINNERS & RUN SHEETS (2017)

Wanting to use more props evolved into creating a video in 2017 involving fidget spinners. I sourced props, organized the location, and brought in fitness athletes and micro-influencers. Created detailed run sheets to improve efficiency pre-production and on the day of filming.

03.

WYNYARD & CIRCULAR QUAY TRANSIT HUBS

A year after creating my first video, I wanted to focus on quality instead of quantity. Continuing the trend of public practical jokes with the same influencer group, I decided to go bigger and filmed at Wynyard and Circular Quay station in Sydney under strict deadlines.

04.

INTERSTATE MELBOURNE BOXING EVENT

I ventured to Melbourne to watch a boxing match, teamed up with influential creator friends and competing athletes to create an impromptu viral video consisting of Onesies that trended at the time.

05.

REMOTE ZERO-LATENCY POST-PRODUCTION

Gaining a larger reach fueled my passion for production across genres and demographics. Resulting in working interstate and editing remotely, ensuring video delivery removed conflicts and met algorithmic upload windows.

06.

FIFTY SHADES OF GREY STUDIO CAMPAIGN

Reached a major milestone collaborating with Jackson O’Doherty and Jamie Zhu to enter movie studio promotions, partnering for the Fifty Shades of Grey campaign which generated over 10 Million views.

[VIDEO DELIVERABLES // YOUTUBE PLAYLIST]

ADDITIONAL CUTS & VIDEO DELIVERABLES (20 REELS)

Interactive director's cut playlist. Click any video deliverable from the queue on the right to load and watch it in the theatre player on the left.

Jamie Zhu — Public Comedy Skit Feature
REEL 02 / 209:16 REEL // FB VIDEO
DELIVERABLES QUEUE20 REELS
CLICK TO PLAY IN THEATRE
[4K PRODUCTION STILLS // FRAME-BY-FRAME]

CINEMATOGRAPHY STILLS ARCHIVE

Celebrities & Brands Frame Grab 1
FRAME 014K DCI
Celebrities & Brands Frame Grab 2
FRAME 024K DCI
Celebrities & Brands Frame Grab 3
FRAME 034K DCI
Celebrities & Brands Frame Grab 4
FRAME 044K DCI
Celebrities & Brands Frame Grab 5
FRAME 054K DCI
Celebrities & Brands Frame Grab 6
FRAME 064K DCI
Celebrities & Brands Frame Grab 7
FRAME 074K DCI
Celebrities & Brands Frame Grab 8
FRAME 084K DCI